Brand Stylebook • Photography • Website Design • Retail/Commercial Packaging
Writing the Bible. In addition to design work our longer term task was to write the franchise style guide. Over the course of a year, we meticulously formulated international guidelines and standards governing all aspects of advertising, premiums, packaging, point-of-purchase (POP) materials, display items, buyer incentives, and more. We collaborated closely with senior management to create cohesive messaging that delivered the unique flavors and culture of Famous Famiglia.