Metropolitan Waterfront is a luxury real estate brokerage in the center of Jersey City, NJ. After establishing the need for a new brand, we were able to convince the client to move ahead with a new brand identity. Before we started to create an advertising we researched their market in New Jersey and it became very clear to us that the main audience of Metropolitan Waterfront is Asian. We further found out that it can be very stressful to sell or purchase an apartment or condo. With our ‘Thank You’ campaign, we wanted to acknowledge all the help and support each agent provides to its clients in the process.