ABOUT

WHO WE ARE

Studio 6 Agency founded by a group of agency runaways, striving to provide multifaceted, multichannel, multi-medium advertising and marketing support, traditionally the purview of much larger agencies. Grounding ourselves in a deep technical understanding of ideation, design, copy, code, and analytics, we adhere to a simple recipe for success: be a tiny giant. Our commitment to boutique agency-style client relationships empowers us to be lean, mean (by this we mean personable and nice), responsive, and adaptive. And thick glasses with addictions to learning, mastering cutting edge technologies, and data analysis fuel our passion to bring complex concepts to life as naturally (and beautifully) as the big guys. We take pride in our hands-on client service and our ability to deliver end-to-end campaigns that span the disciplines of print, digital, publicity and social media.

We are a close-knit, award-winning team with experience in the industry and life. Each team member is established in a particular industry and brings a unique set of talents to the table. This specific blend of experience and expertise allow us to easily understand our client needs and priorities. Our agency specializes in thinking big thoughts, putting them on small pieces of paper, building what we see on those small pieces of paper, and performing enough testing and refinement to qualify us as clinically obsessive compulsive.

WHAT WE DO

Media Planning & Placement

Our team has decades of experience in media buying, and incorporates a holistic mix of traditional, online and digital mediums. Let’s see how you might strengthen your buys, your campaigns and your bottom line. What good is great advertising if no one sees (or hears) it? Our media planners and buyers have deep expertise in the nuances of researching, negotiating and implementing the most effective advertising placement. We develop targeted strategies and execute performance-driven media objectives. The result is a media solution perfectly crafted for you.

Branding & Visual Identity

We’ve worked with individuals, companies, non-profits, and organizations to help build their visual identity and brand. What others see from the outside, says a lot about who you are, so it’s important to have a visual identity that is reaching your target audience. Let us work with you to help develop out your brand or start from scratch.

Design & More

We can work with you to help create digital pieces to be used on your web and social media networks, as well as help develop and create print assets for those of us that still need to physically print something out every once in a while. Our interaction designers and content strategists create the architecture for media outreach programs and web experiences that are intuitive and enjoyable to use, while exceeding business and marketing goals for our clients.

Web & App Design

We want to help create space to give your idea new life, to give it legs, to give it movement. These days, what better place than to start with a website. We have experience in working with a wide range of clients in helping to dream and create beautiful, functional spaces that are allowing their ideas to flourish.

Video & Photography

Video is the lingua franca of the Internet, crucial to a well-rounded Internet strategy. A short video can tell a story that engages people in ways that words on a page can’t. Video allows for a creative mix of sights, sounds, animation, live action and special effects that can tell your story online, in presentations and across social media. From initial script and storyboard to shooting and post-production editing and animation, we provide concept-to-completion video work for Web, broadcast TV, sales support and corporate communications.

Product & Packaging Design

We bring our clients’ vision to life and shape consumer experience through creative concepts and an unparalleled commitment to usability testing.

Social Media Management

We cultivate and raise the voice of your brand with a team of strategists, content managers, copywriters, and consumer responders, in order to drive meaningful social engagement with your target consumer. We conduct a deeper audit of your desired vision, goals, audience, and channel opportunities. Working alongside your team, we’ll co-design a roadmap for community growth and content production. With clear goals and strategy in place, it’s time to put your plan into action. Our program covers all day-to-day digital activities used to cultivate community value. We connect once, twice, or four times a month to discuss progress, performance, and recommendations. Our huddles touch upon quantitative measurements and qualitative feedback.

Strategic Development

Having a marketing strategy or plan makes the biggest difference in your business or organizational success. Those who invest the time to think about major goals and milestones along with how they will be reached are those who succeed. After all, a goal that isn’t written down is just a wish without a plan. Let’s put it in writing and set you on the path to success. A great vision requires a great plan. As someone once said, “Never go into battle without a map.” Planning is the key to making smart decisions and getting the best ROI out of your marketing budget. Bringing your marketing activities together into a unified plan improves the effectiveness of everything you do and every dollar you spend.

Market Research

Good market research can provide a better understanding of your audience, reduce unnecessary risk and identify the best opportunities for deploying your marketing assets. We provide competitive intelligence to help our clients see where they are positioned vis-à-vis others in their industries. What emerges is an enlightening, 360° view of the marketing challenges and opportunities ahead. We believe that effective marketing begins with a sound strategic plan. A plan that should be put into a binder and referred to often. In short, strategic planning should be a continuous process of defining and redefining goals and objectives, developing strategies and evaluating results.

CORE TEAM

Luigi Pippo

Senior Partner / Creative

Lou is a man who tells it like it is, and doesn’t believe in apologizing for it, so if you were to say that he had “some” experience in advertising, he would be quick to point out that this is a ludicrous understatement. Over the last 35 years, he has worked at numerous national and international advertising agencies, including McCann Erickson, Saatchi and Saatchi, BBDO, J. Walter Thompson, and PACE Advertising, as well as several boutique agencies. His past clients have included L’Oréal, Ralph Lauren, Sony, and Dick Clark Productions, just to name a few. He has won several ADDYs, CableACE awards, Art Director’s Guild awards, and Graphic Design USA awards, and was part of two teams that won CLIOs. With a BFA from Pratt Institute and a masters in mass communication psychology from Columbia, Lou knows his business. He is a master of persuasion (self-proclaimed, but clearly not unfounded) and thrives on competition. In other words, he’s someone every business that wants to truly succeed should have on its marketing team.

Along the way – presumably between wisecracking and award-winning – Lou has managed to acquire quite an eclectic list of hobbies. He paints and sculpts. He engages in archery, sharpshooting, and carpentry. He listens to Leonard Cohen and Tom Waits. He watches movies: The Godfather is his favorite. He can even fly a plane. Now he wants to learn Irish step dancing. Considering everything else he’s achieved over the years, one more hurdle – or jig, as the case may be – shouldn’t prove too difficult.

Maxie Grobner

Senior Partner / Marketing Director

Maxie knows how to keep everything in the office running smoothly, a skill she attributes (albeit warily) to the fact that her astrological sign is Libra. But it probably has more to do with the fact that she’s had an awful lot of experience. Since she graduated from the Technical University of Ilmenau in Germany with an MBA in marketing, she has worked in the marketing departments of the German TV channel MDR, the Wurzener Food Company, and GoGorilla Media – a diversity that demonstrates just how versatile she can be. Whichever client she’s working with, Maxie applies all her skill, passion, and dedication to helping the company succeed.

Outside of the office, Maxie is just as multifaceted as she is inside. A self-described handy girl, she loves working in the yard and building things. But she’s also a devotee of Star Wars, The Lord of the Rings movies, and Buffy the Vampire Slayer, a 1980s music fanatic, a $64 lottery winner, a chocolate milk addict, a dinner-for-breakfast eater, and – amazingly enough – an accordion player. In the future, she would love to mentor an exchange student in the ways of the Force – sorry, make that business.

Sean Fitzgerald

Art Director / Digital Media Director

Although Sean once dreamed of becoming an astronaut and seeing other worlds, he now creates his own, with a little help from his computer and a degree in New Media from Purchase College. He has experience with video, graphic, programming, and web-based design, but is especially skilled at web development and video graphics. This latter talent likely helps explain why his video installation “Out of Order” won an award for Best Experimental Film. But Sean hasn’t let his win go to his head: he’s still incredibly passionate about learning new skills, especially in the creative world, and finds nothing more satisfying than seeing a project progress from start to finish.

Even off the clock, Sean is always making art, both digital and physical. He enjoys doing internet-based work, programming installations, and projection mapping, as well as woodworking. When he isn’t thus employed, he’s watching movies by the ever-quirky Wes Anderson, honing his metalworking skills, or puzzling over the popularity of the Kardashian siblings. His aspirations include snowboarding in Argentina, visiting his ancestral Ireland, adopting a penguin (the details are still a little fuzzy, or feathery), and starting a campaign to end open-mouth chewing.

Allie Bopp

Art Director

Allie and art go together harmoniously and it shows in her work as she turns her clients’ visions into something tangible. Have an upcoming event that needs advertising, or a business card in need of some spicing up? This Graphic Designer that graduated from the Art Institute of New York is your girl, but her dedication to succeed and motivation to overcome challenges is not something a school can teach. A self-described avid list maker, with experience in both digital and fine art, Allie is either glued to her computer screen working on a new project, or gathering items to turn into a mixed media collage.

Allie loves utilizing her creativity to make the space around her more beautiful, especially her hometown of Beacon. You can find her zipping through the streets on her longboard, probably barefoot, and on the hunt for a delicious beer and some awesome live music. She dreams of one day living near the ocean, as it is her favorite place to be when she isn’t home. Tattoos, ballet, true-crime and cats are words you’d find in the dictionary under Allie’s name. She feels especially passionate about preserving our absolutely beautiful planet and does all she can to minimize her environmental impact. Allie just wants everyone to be kind and to be cool.

Marketing | Advertising

ABOUT